Ready to make
your next move?

Ready to make
your next move?

With Windermere you can count on
smooth selling ahead.

With Windermere you can count on
smooth selling ahead.

The selling process

If you’re in the market to sell, it’s probably time to clean house. Literally. Selling a home requires preparation, patience, and in most cases, good-old-fashioned elbow grease. From list to closing, we’ll walk you through the most important steps.




The job of a Relocation Specialist is to represent your best interests through every step of the sales process. Your Relocation Specialist should listen to your needs and understand the market in which you are selling a home. They should be experts in marketing, negotiation, transaction forms, and finance options, as well as have an understanding of technology and how it can enhance the marketing of your home.


Determining the right price is hands-down the most important part of achieving the highest return in the least amount of time. There are a lot of factors that go into determining a home’s market value, such as the sales prices of nearby homes that have recently sold, the listing prices of similar homes that are currently on the market, as well as the condition and location of the home. In order to determine pricing, your Relocation Specialist will prepare a broker market analysis (BMA) and Windermere Relocation will submit it to your relocation counselor.

Prep Work

First impressions are key when selling a home, before the ‘for sale’ sign goes up, put in the time to make sure it’s ready for market exposure; fresh paint, flowers, clean closets, organize and minimize so a potential buyer can visualize their “new home”.


Creating a plan to market your home will help attract the interest of the right buyer. Today, the vast majority of home buyers use the internet in their home search, so your marketing plan should include focused online activities, in addition to print advertising and open houses. Your Relocation Specialist will create a marketing plan tailored to the target buyers of your home.


Showings are an inconvenient, yet necessary part of the home selling process. When your home is on the market it has the potential to be shown at any time, so it's important to maintain a certain level of cleanliness; clear dishes from the sink, make beds, put away dirty laundry, and vacuum and dust regularly. It's also a good idea to clear out; it makes buyers uncomfortable to tour a home when the owners are in the next room, so for the sake of your sale, vacate your home for showings.


Once an offer on a property has been made by a buyer and accepted by the seller, they enter into a legal contract known as a Purchase and Sale Agreement. This document outlines the specific terms and conditions of the transaction and is acknowledged by both parties by the signing of the document. If your relocation benefits include a Buyer Value Option (BVO) it will be very important to work closely with your Relocation Specialist to follow all of the instructions.


Once a buyer and seller reach mutual acceptance on a property, a home inspector is hired to investigate every nook and cranny to determine if the home is in need of any repairs. An inspector will check items such as the roof, basement, heating system, water heater, air-conditioning system, structure, plumbing, and electrical. Afterwards, buyers will have a chance to negotiate with the seller to cover the costs of certain repairs or to ask for concessions.


Whether you’re a buyer or a seller, negotiation is the key to getting the best deal. Negotiations can involve everything from settling on a sales price to concessions and financing. Windermere Relocation Specialists are expert negotiators whose job it is to represent your interests during the give and take of a real estate transaction.


Once the offer is accepted and a closing date agreed upon, escrow allows the buyer and the seller to have an outside party ensure all parts of the contract are complete. Your Windermere Relocation Specialist can help coordinate the completion of all necessary forms to the escrow company and monitor the escrow process until the transaction is complete.


If you are not in a BVO program, at closing, all the paperwork is signed by the buyer and seller, both parties pay any settlement fees and the documents are officially recorded. Prior to closing, you'll receive a settlement statement outlining any fees which may apply to you. If you are receiving the Buyer Value Option (BVO) it will be very important to work closely with your Relocation Specialist to follow all of the instructions.

contact your windermere account manager

866-941-3936 /


Why Windermere?

Your home may be your single biggest investment and one of the largest financial transactions you’ll ever make. So when you sell, you want to get the best price and the most favorable terms, in the shortest amount of time. There are many marketing options, legalities, and details that go into the sale. The role of your agent is to represent every aspect of the transaction, from the time you set the price to the final closing.

Local Market

We know the local market and will help you set the right price for your home.


We know what buyers are looking for and the financial incentives that will encourage them to buy. We can also quickly separate the qualified buyers from the rest of the pack. This saves you time, because your home is only being shown to serious buyers.

Strong Network

Windermere is a member of the Multiple Listing Service (MLS), which enables us to provide detailed information about your home to participating brokerages across the country. Our agents also interact with one another on a daily basis to share information about new properties and match eager buyers with the right homes.

Superior Marketing

Windermere offers a range of print and digital marketing tools that are designed to target the most qualified buyers for your home. All Windermere listings also appear on top real estate sites like, Zillow and Trulia, with more than 300 million combined monthly visits.

Global Exposure

Windermere is part of a global network of top brokerages, so we can market your home to buyers worldwide.

Selling 101

Understanding the language of real estate and having a roadmap for making your move will help make the process less stressful. Here are some of the most common terms you may hear, as well as a handy checklist to help you get organized. If you have any questions, a Windermere agent will be happy to answer them.


contact your windermere account manager

866-941-3936 /

Find your next home

Are you eager to get started searching for your new home? No need to wait! Start your search here, and your Relocation Specialist will be happy to arrange tours of any properties that you like.

Are you eager to get started searching for your new home? No need to wait! Start your search here, and your Relocation Specialist will be happy to arrange tours of any properties that you like.